Pharmaccess aims to put Africa on the map. In the field of health they have been focused on improving the whole health system so that everyone has access to care when they need it, not just when they can afford it. A noble and very important aim.
Random Creatives developed a series of sessions to refocus. All the great minds within Pharmaccess needed to realign and share their drive. With the aim of defining their common goal. To create internal and external clarity. What is Pharmaccess and what does it stand for?
The interactive sessions were build on emotional drives concerning decision making and how a new focus by Pharmaccess, would lead to clearer and open conversations with their target groups. Ending with the six word story exercise to make this new focus as tangible and crystal clear.
What the new focus is and how it will be communicated? Keep an eye on Pharmaccess and find out.